Book on-demand: not only marketing but real business opportunities!
Many times we have heard prominent companies filling his mouth with the concept of "book on-demand" and asked who we really are dedicated to the production of books and volumes in a few pieces. Well, we have investigated and found that, although with different perceptions, many actually operate profitably in this segment.
There's that has the core-business, who has joined the production printing real and who is investing large resources: there are many points of view on the book on-demand but traditional printers, digital printers and print shop have all opened in a variety of measures to the service.
The offer of a limited number of volumes, produced quickly and with a quality increasingly competitive, it is an opportunity today appreciated and required by a wide and varied clientele.
Publishers who do not want to deal with the problem of excessive unsold copies, authors beginners who want a few pieces of his work to be known, teachers and professionals who need a few volumes of material and reports to be used in seminars and conferences, or yet publishers and writers who require reprints of old volumes.
These are just some users of on-demand book [...]
Source: Isabella Schiavi, Magazine Publishers of Canada (April 2006)
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